Pay Per Click

You know exactly what you are paying for when you adopt pay-per-click advertising model. Get your PPC ads ready and drive customers to your website in a rational and budget-friendly way.

The simple truth is that some ads perform better than others and it only seems logical that each ad should be valued according to its effectiveness. In essence, that is exactly what Pay-Per-Click (PPC) model is all about, with a main focus on accountability and precise planning of financial parameters. There is no place for mystique or intangibles when you are investing into an online campaign and PPC advertisements are the most transparent method of promotion you can find.


Dynamically placed electronic ads that rely on this model are thus taking the marketing world by the storm, as they offer a fair and reasonably priced option for boosting traffic and increasing revenues. They allow business owners to track direct outcomes of their promotions and understand which messages resonate well with the target audiences. In some cases fixed prices per click are charged, while other publishers allow customers to bid on selected keywords that drive display preference, but expenses are always directly related to amount of traffic created by the particular placement. Such a sophisticated payment scheme lets advertisers see precisely where all the interested customers are coming from and avoid paying for ad placements that have little practical impact.


Since PPC ads are delivered through specialised ad networks, their performance is automatically monitored to determine total price for the campaign. Impact measurement creates two major benefits for the advertisers – it produces accurate insights for later analyses of messages and themes of the promotional campaign; and it allows for gradual increase of budgets in line with amount of new traffic acquired. This is a marked improvement in comparison with traditional magazine ads or banners on high-traffic sites, where the customer is paying for a chance that the materials will be viewed and not for actual business resulting from ad exposure.


Developing and running PPC campaigns demands skill, experience and patience. Contents of each ad need to draw instant attention in spite of intense competition while at the same time expressing the offer in a clear and unambiguous way. Choosing the right display network and setting the parameters for the campaign is just as important as good wording and design, ensuring that ads are shown to people who really have an interest in the advertised product or service. While the process is technically simple and very logical, there are plentiful choices to be made in the course of the entire operation and assistance of a professional digital advertising agency is a great advantage.


Many up and coming companies decide to try PPC ads and soon adopt them as the central pillar of their marketing efforts. Effectiveness of this marketing method coupled with simplicity of financial overview is making Pay-Per-Click a very attractive format, with large global networks such as Google AdWords delivering huge amount of content every day. SEO Edinburgh can introduce you to all the secrets of PPC marketing and direct you how to mount a prudent ad campaign that will result in organic growth of web traffic and a sizeable spike in sales volume.


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